Do you make the garments yourselves, or subcontract?

One roof: fabric comes in, is relaxed, marked and cut, decorated flat, sewn, labelled, inspected, packed and dispatched without leaving the building. There is no print shop across town whose schedule we are waiting on, no embroidery subcontractor whose thread stock is not ours, no finishing unit re-inspecting someone else's work. When a strike-off is wrong, it is fixed on the press downstairs; when a sample needs a longer body, the pattern is changed the same afternoon.

The fabric. Cotton is grown in Punjab, spun and knitted at mills near Faisalabad — a few hours away — and we buy it to specification by the roll, checked on arrival for weight and shade. Dyeing to a custom colour is done at the mill, to order, which is why a custom dye lot has its own minimum and lead time. Everything after the roll is ours.

Most 'manufacturers' a brand finds online are agents or print shops who buy a blank and decorate it, or traders who place the order with a factory they do not control. Nothing wrong with either, until something goes wrong — and then the answer to 'when will it be fixed' depends on someone who is not on the call. A factory you can visit, that makes the garment from the roll, is a different relationship.