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Japan Electronics: staff uniforms for a twelve-store appliance chain

Japan Electronics has sold home appliances since 1984 and now runs twelve stores across Rawalpindi, Islamabad, Wah, Gujranwala, Jhelum, Gujrat and Kamra. On a showroom floor the uniform does a job: it tells a customer at a glance who is a salesman, who is a helper carrying the box, and who is at the till. We make that system for them from our own factory in Lahore, season after season — cotton fleece for the northern winter, polos and tees for the summer — as their uniform manufacturer in Pakistan.

12
Stores, one uniform system
1984
The year the first store opened
S–3XL
Every size, no surcharge
2
Seasons, reordered each year

Who they are

A family appliance retailer that has grown from a single shop in 1984 into one of the larger chains in the north of Pakistan — air conditioners, refrigerators, washing machines — with stores from Rawalpindi's Murree Road and Bahria Town to Islamabad's Blue Area and out to Wah, Gujranwala, Jhelum, Gujrat and Kamra. A big showroom has salesmen on the floor, helpers moving stock, cashiers and a stock in-charge, and the group also supplies partner stores that carry its range under their own names.

The brief

One corporate uniform system, colour-coded by role, that reads across every store: a customer in Gujrat and a customer in Islamabad should be able to find a salesman the same way. Sizes from Small to 3XL, because a real workforce does not stop at XL. Two seasons, because Rawalpindi in January is not Rawalpindi in June. And a specification that stays on file, so a branch opening or a round of new hires gets exactly the garment the rest of the floor is wearing.

The partner stores needed the same garments in their own colourways — a black and red, a black and green, a yellow and black — so that each store's staff match their own store and the group's stock team stays distinct.

Winter: what was made

RoleGarmentColourFabric and constructionDecoration
SalesmenCrewneck sweatshirt, contrast panels, regular fitDeep red, navyPremium cotton fleece, cotton-lycra ribAppliqué embroidery and screen print
HelpersQuarter-zip mockneck jumper, kangaroo pocket, regular fitDark greyPremium cotton fleece, cotton-lycra ribDirect and appliqué embroidery
Cashiers and stock in-chargeCrewneck sweatshirt, contrast rib, regular fitBlack, redPremium cotton fleece, cotton-lycra ribDirect embroidery
Partner storesCrewnecks and mocknecks in each store's colourwayBlack/red, black/green, red, blue, yellow/black; dark greyPremium cotton fleece, cotton-lycra ribEmbroidery, per store

Summer: what was made

RoleGarmentColour
SalesmenPolo shirtBlue
CashiersPolo shirtBlack
HelpersT-shirtRed
Partner storesPolos and tees in each store's colourwayMaroon, yellow, black, blue, black/green, black/red; red tees

Why fleece, and why these constructions

Northern Punjab has a real winter and showroom floors are large, glass-fronted and hard to heat. Premium cotton fleece with a cotton-lycra rib holds its shape through a season of daily wear and weekly washing, and it takes embroidery cleanly — the salesmen's crewneck carries appliqué embroidery with a screen-printed element on contrast panels, the helpers' jumper a quarter zip and a kangaroo pocket for a working day of lifting and carrying. The cashiers' crewneck is plainer, in black and red, with a direct-embroidered mark. Three garments that look like one family across the floor and are each built for the job of the person wearing it.

In summer the same logic in lighter cloth: polos for the salesmen and cashiers, who face customers, and tees for the helpers, who carry the boxes — colour-coded the same way, so the system a customer has learned in winter still works in June.

How it lives now

The system repeats. Each winter and each summer the same garments in the same colours are made again from the specification on file — the embroidery files, the size grading, the colour references — with new hires and new stores added to the count. A customer walking into any of the twelve stores sees the same red and navy on the floor, the same grey on the helpers, the same black at the till. That consistency is the product; the sweatshirts are how it is delivered.

For the factory, a programme like this is what the uniform business should look like: one specification, understood once, repeated without drift. The first order carries the work — the patterns, the digitising, the sampling. Every order after it is production.

Get this for your own chain

Corporate and retail staff uniforms — colour-coded by role, sized for a real workforce, reordered every season — from a uniform manufacturer in Lahore, Pakistan that cuts, sews, embroiders and prints under one roof. This is how the order runs.

  1. Tell us the roles and the headcount

    Which roles wear what, roughly how many people, and whether there are several branches. A colour-coded system needs about two minutes to describe and is most of the brief.

  2. We propose garments, colours and decoration

    Crewnecks, quarter-zips, polos, tees — from our own range of premium blanks or cut and sewn to your pattern, in stock colours or a colour of your own from a 300-piece dye lot. A digital mockup on the real garment comes back with the quote, usually within 24 hours.

  3. Sample, then production

    A pre-production sample is free with any production order once the deposit is received; nothing is cut before you approve it in writing. Decorated stock garments run as fast as 7–10 days; cut-and-sew 10–14 working days; a large programme is scheduled in batches by role.

  4. Delivery, and every reorder after

    Nationwide across Pakistan, and by air or sea to the UK, the US, the UAE, Saudi Arabia, Canada, Australia and Germany with duties quoted up front. Your specification, embroidery files and size grading stay on file, so a new store or a new hire gets the same garment.

Retail staff uniforms — questions this case study raises

Can you colour-code staff uniforms by role?
Yes — it is the standard way a chain briefs us: one garment family, a colour per role, from our stock colours. A colour outside the stock range is a custom dye lot of 300 pieces, matched to your Pantone with a lab dip.
What is the minimum order for corporate uniforms?
50 pieces per design, mixed sizes freely, with 30 per stock colour. A chain's order usually runs to several designs — a crewneck, a quarter-zip, a polo — each at its own 50.
What sizes can you make staff uniforms in?
Small to 3XL as standard, graded properly rather than scaled, at the same price across the range; 4XL and beyond on request.
What fabric is best for winter uniforms in Pakistan?
Premium cotton fleece with a cotton-lycra rib for crewnecks and quarter-zips — warm on a showroom floor, holds its shape through weekly washing, and takes embroidery cleanly. For hot-wash industrial laundering, poly-cotton fleece instead.
How long does a uniform order for a chain take?
As fast as 7–10 days for decorated stock garments and 10–14 working days for cut-and-sew, from approved sample; a large programme is scheduled in batches by role so the first stores are dressed before the last are finished.
Do you make uniforms for retail chains outside Lahore?
Yes — Japan Electronics is in Rawalpindi, Islamabad and five other cities. We deliver nationwide across Pakistan and export corporate uniforms to the UAE, Saudi Arabia, the UK, the US, Canada and Australia with duties quoted up front.
Can new stores and new hires get the same uniform later?
Yes — the specification, embroidery files and size grading stay on file, and a top-up order is cut from them without new setup.

What Japan Electronics used

Workwear and uniforms

Staff apparel for retail chains and restaurant groups, colour-coded by role.

See the service

Custom sweatshirts

Crewnecks and mocknecks in premium cotton fleece.

See sweatshirts

Corporate uniforms and staff polos

The buyer's guide to a uniform programme.

Read the guide

Custom embroidery

Direct and appliqué embroidery, digitised once and held on file.

See embroidery

Uniforms for a chain?

Tell us the roles, the stores, the sizes and the season. We will propose a system — garments, colours, decoration — and a specification that stays on file for every reorder.

Get a quote